Web Analytics

Google Analytics Implementation

What sources of traffic drive online donations, list signups, and generate revenue?  A lot of organizations don’t know, because they have not implemented a web analytics tool correctly.   Google Analytics is a free tool that can answer these questions and help your organization craft a better online strategy.    We can work with you and your web developer to setup Google Analytics to capture the data you desire.

Web Traffic Assessment

Have Google Analytics installed, but not sure what to do next?   We can help you interpret the data you are collecting, suggest ways to capture more useful information, and recommend strategy and content changes to improve your online presence.   Knowing how many visitors your website receives is just the beginning.   You can know where they come from, what opportunities you are missing, and what you can do to keep them engaged.